Proposed by Xinhua, the forum attracted leaders from 27 mainstream media organizations from Brazil, Russia, India, China and South Africa.
This year’s forum was held under the theme of “deepening BRICS Media Cooperation, Promoting Fair and Just International Public Opinion”.
Trending topics, include multimedia innovation, the duties of media outlets and social responsibilities, were highlighted in the two-day forum on Wednesday and Thursday.
Addressing the delegates, Liu Qibao, member of the Political Bureau of the Communist Party of China Central Committee, called on BRICS media to deepen win-win cooperation.
“Sharing a common destiny, BRICS countries form not only an interconnected community of interests, but also a community of joint actions. This can add impetus and further enhance the cooperation among BRICS countries.”
He also highlighted that international media relations should be pushed forward in a fairer and more reasonable direction.
The director and CEO of India’s largest independent newswire IANS, Mahesh Daga, says BRICS countries should focus on how to increase the flow of news and information.
“What I like to see is basically the presence of both Chinese and Indian media must be increased. I also said that we need to have media professionals learn the languages of our different countries, so that we’re able to better understand the culture and sensibilities of the context. Because otherwise, we’re depending on lots of English language sources for our reporting, which is basically dominated by western media.”
He added that another highlight of the forum was discussion of social media trends.
“We’re all responding to this change of new media. We’re in the process of this transition. And the figure we’re given today, in every BRICS country it’s talked about, in China it’s about more than one billion mobile handsets, in India the figure is roughly similar. So that’s where the world is going, we know news is increasingly going to be consumed on mobile handsets, it’s an ongoing process, and an evolving thing.”
At the meeting, Cai Mingzhao, president of China’s Xinhua News Agency, also announced the offer of 1 million US dollars to build-up the BRICS Media Fund, to strengthen pragmatic cooperation, covering exchange visits, professional training and joint interviews.
During the forum, agreement was reached on an action plan, noting the content, depth and breadth of BRICS media cooperation should be further enhanced in accordance with the needs of the BRICS nations.
This September, China is set to hold the Ninth BRICS Summit in Xiamen City, in south China’s Fujian Province. – CRI
Special coverage on China's Two Party Sessions by The Daily Mail - People's Daily