|
‘Idol’ charity show hopes to top $100m
Jill
Serjeant
LOS ANGELES—“American Idol” hosts a star-studded fund-raising special
this week aimed at raising more than $100 million for children’s
charities in the United States and Africa. “Idol Gives Back,” which last
year raised $76 million in the first mass fund-raising venture by a U.S
reality TV show, airs a 2 1/2-hour special on Wednesday featuring
performances and personal appeals from more than 50 of the biggest names
in music, sports, television and politics.
“We’re going to make over $100 million this year. I can feel it,”
“American Idol” executive producer Nigel Lythgoe told the audience at
Hollywood’s Kodak Theatre, where the special was taped on Sunday. Disney
teen sensation Miley Cyrus, rap star Snoop Dogg, singer Mariah Carey and
past “Idol” winner Carrie Underwood headlined a list of celebrities who
performed on the show.
Democratic presidential candidates Barack Obama and Hillary Clinton and
British Prime Minister Gordon Brown appealed by video to viewers to
donate via telephone or the Internet. Republican presidential hopeful
John McCain is expected to send in a videotape for Wednesday’s
broadcast, organizers said. His first submission did not meet technical
standards. English soccer star David Beckham, who now plays for the Los
Angeles Galaxy Major League Soccer team, and Los Angeles Lakers
basketball star Kobe Bryant were among athletes involved with the
campaign.
Irish rock star Bono and singers Alicia Keys and Annie Lennox were among
those who travelled to Africa and impoverished areas of the United
States to record moving stories of children afflicted by AIDS, malaria
and hunger. Actor Brad Pitt was greeted with screams when he showed up
in person to promote “Make It Right,” the Hurricane Katrina charity he
launched in December. Pitt’s charity is one of six that will receive the
donations from viewers and “American Idol” corporate sponsors. The other
five are the Children’s Defence Fund, The Global Fund, Malaria No More,
the U.S. program of Save the Children and the Children’s Health Fund.
|