ID&BOI assures to attract more investment from France
By Asad Cheema

ISLAMABAD—Acting Secretary Investment Division and Board of Investment (ID&BOI) on Saturday assured the newly appointed Investment Counselor for France Jean Philippe Quercy due assistance of ID&BOIand Pakistan’s mission in France in order to show case Pakistan in a more appropriate manner so as to attract more foreign investment in the country from France.
This was stated by Acting Secretary Investment Division and Board of Investment (ID&BOI), Major (Retd) Iqbal Ahmad while talking to Jean Philippe Quercy who called on him here Saturday.
The Acting Secretary ID&BOI discussed with him, the various areas of investments in Pakistan with immense potential and prospects for growth especially the manufacturing sector, horticulture and dairy sector.
Ahmed was of the view that Pakistan has a very strong consumer market with highly educated human resource and cheap labour.
He was informed about the concept of Special Economic Zones (SEZs) with not only liberal investment policies but also connected infrastructures.
He added that Pakistan enjoys a very ideal geo-strategic location which makes it one of the preferred investment destinations in the world.
During the meeting Ahmad discussed with Quercy that he will be responsible for Image building of Pakistan in France by fixing all the negative perceptions.
He has to work as a liaison between foreign investors and ID&BOI answerinvestor concerns and investor queries.
Ahmad highlighted the fact that France is one of the major economies in the European region and also it is among the investment exporting countries of the world.
Jean Philippe Quercy has recently served as a Minister Counsellor for Economic and Commercial Affairs having charge of Pakistan and Afghanistan.
Quercy has been living in Pakistan for the last four years and has extensively travelled all around the major cities like Karachi, Islamabad, Lahore, Peshawar, and Quetta as well as Northern Areas.
He will also assist ID&BOI, to organize conferences, investment forums, seminars, exhibition and road shows in France in coordination with Pakistan’s foreign mission.