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Dancing joins singing atop Nielsen list
David Bauder
NEW YORK—Dancing has joined singing at the top of the television charts.
The return of “Dancing With the Stars” last week gave a boost to ABC,
which has been struggling through a tough winter. The competition’s two
editions last week were second in viewership behind television’s
dominant show, “American Idol,” according to Nielsen Media Research.
With 17 million viewers for its second edition, “Dancing With the Stars”
even managed to hold up well while directly competing against Tuesday’s
“Idol.” A Britney Spears guest shot on “How I Met Your Mother” meant a
million to CBS — in curious viewers. Her appearance Monday was seen by
10.6 million viewers, or a million more than the audience for the
comedy’s first new episode back from the strike last week. Among the
18-to-49-year-old demographic, it was the most-watched episode of the
series ever.
The CBS drama “Jericho,” which has its series finale Tuesday, was seen
by 5.7 million people last week. That’s a smaller audience than CBS
reruns of “CSI: NY,” “NCIS” and “Cold Case,” explaining why the network
is cancelling the series for a second time. CBS cut “Jericho” after last
season, but revived it following a campaign by its fans. Don’t expect
the same outcry for the Parker Posey comedy “The Return of Jezebel
James.” Fox axed the series following three showings after it was seen
by only 3.1 million people last week.
Fox won the week, averaging 10.1 million viewers (6.0 rating, 10 share).
ABC was second with 9.2 million viewers (5.8, 10), CBS had 8.8 million
(5.5, 9), NBC 7.1 million (4.8, 8), the CW 2.4 million (1.6, 3), My
Network TV 1.2 million (0.8, 1) and ION Television 540,000 (0.4, 1).
Among the Spanish-language networks, Univision led with a 3.4 million
viewer average (1,7, 3), Telemundo had 1 million (0.6, 1), TeleFutura
650,000 (0.4, 1) and Azteca 140,000 (0.1, 0).
NBC’s “Nightly News” won the evening news ratings race, averaging 8.9
million viewers (6.0 rating, 12 share). ABC’s “World News” had 8.5
million (5.8, 12) and the “CBS Evening News” had 6.6 million (4.4, 9). A
ratings point represents 1,128,000 households, or 1 percent of the
nation’s estimated 112.8 million TV homes. The share is the percentage
of in-use televisions tuned to a given show.
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