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MySpace plans Kuwait concert for coalition troops
Glenn Chapman
SAN FRANCISCO—MySpace on Monday will host a morale-building concert for
coalition troops in Kuwait with an Internet-age twist by broadcasting
the show on its popular social-networking website. A MySpaceLive concert
from a coalition base in Kuwait will be streamed in high definition
video at http://myspace.com/operationmyspace beginning at 11:00
California time (1900 GMT).
“For years troops stationed all over the world have utilized MySpace as
a lifeline to communicate with their loved ones back home,” said Tom
Anderson, co-founder of Internet firm which is now owned by News Corp.
“I’m thrilled to have the opportunity to thank them in person and bring
along the entire MySpace community.”
The event is billed as the largest MySpaceLive concert to date and will
feature performances by the Pussycat Dolls, Jessica Simpson, Disturbed,
Filter, and DJ Z-Trip. It will be hosted by comedian Carlos Mencia.
“It’s truly an honour to perform for the troops,” Jessica Simpson said
in a written release.
MySpace, the popular social-networking website, has become an online
showcase for musicians, who make songs available on profile pages.
MySpace built on the trend by streaming live concerts and providing
platforms for artists to promote and sell songs online. MySpace says
that more than six million bands use its website. The Kuwait coalition
concert was inspired by shows faithfully delivered to overseas troops by
actor and comedian Bob Hope, who died shortly after his 100th birthday
in 2003.
“We were inspired by what Bob Hope used to do back in the day,” MySpace
vice president of marketing and content Josh Brooks told reporters. “He
was devoted to doing things for the troops. We wanted to design a
one-of-a-kind event as something special for troops serving in the
Middle East.”
MySpace said it is coordinating the show through the US Department of
Defence and its Armed Forces Entertainment arm. “This MySpaceLive
concert is an exciting event because it communicates to our troops that
people from all walks of life and from all types of companies support
their service to our country,” deputy assistant secretary of defence
Allison Barber said in a written statement. “MySpace is a great medium
to connect our military members and their families, who serve in 177
countries, to the folks back home”.
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