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Oscars ratings sink to all-time low
Steve
Gorman
LOS ANGELES—Films about psychopaths, greedy oilmen and corrupt lawyers
failed to click with moviegoers, and they proved a turnoff to U.S.
television viewers as this year’s Oscars show hit record low ratings.
The 80th anniversary edition of the Academy Awards, dominated by
European stars and films that played poorly at the box office, averaged
32 million viewers, entering the record books on Monday as the least
watched Oscar telecast ever.
The national viewer tally reported by Nielsen Media Research for ABC’s
live, three-hour-plus telecast on Sunday was down about 1 million
viewers from the previous record low, set in 2003 when the Oscars were
presented just after the U.S.-led invasion of Iraq had begun.The 2003
program was hosted by Steve Martin and featured the musical “Chicago” as
best picture.
Sunday’s broadcast, with comedian Jon Stewart making his second
appearance as Oscar host, now ranks as the smallest U.S. TV audience for
the Oscars since 1974, when actual viewer totals first became available.
The household rating, 18.7, also marks the lowest level by that measure
going back to the first televised Oscars in 1953. By contrast, the most
watched Oscar broadcast on record was the 1998 show, when the box-office
blockbuster “Titanic” sailed off with a record-tying 11 awards,
including the prize for best picture. Some 55 million Americans tuned in
that year.
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