Miley Cyrus seat belt flap debated
Jake Coyle

NEW YORK—When Consumer Reports posted a blog last week criticizing Miley Cyrus for not wearing her seat belt in a new film, Hannah Montana Nation rallied in her defence. Before long, the posting had received nearly 200 comments (far more than the typical one or two) — and made national news. “Absolutely we were caught off-guard,” said Don Mays, who wrote the post. “Whether people agree or not with our analysis, at the very least, I would like them to understand the risk.”
But anyone looking for car safety tips from Hollywood would be advised to avoid most movies. Immediately, one might write off the work of Bruce Willis, Steve McQueen and Burt Reynolds — not to mention avoid “Thelma & Louise” entirely. Even aside from Hollywood’s propensity for road rage, movies generally don’t portray seat-belt usage. A study in 2001 found that only 30 percent of movies showed seat belts buckled.
Was Cyrus singled out?
“Absolutely,” said Heather A. Jacobsen, a professor at the Saint Louis University School of Public Health and lead investigator of the 2001 study. “It is the norm for characters in movies to not wear a seat belt.” In her new 3-D Disney concert film “Hannah Montana & Miley Cyrus: Best of Both Worlds Concert,” the actress and her father, Billy Ray Cyrus, are seen riding, not bucked up, in the back seat of a Range Rover.
Mays’ post criticized Cyrus for not buckling up and thereby influencing her legion of young followers. It had a snarky title, too: “Note to Hannah Montana: Seat belts are necessary not an accessory.” Billy Ray Cyrus subsequently apologized: “We made a mistake and forgot to buckle our seat belts.”
Mays said that Cyrus has a greater responsibility to her impressionable fans. To explain the issue’s seriousness, he cited statistics from the National Highway Traffic Safety Administration that people were not wearing their belts in 55 percent of passenger vehicle fatalities in 2006. The effects of sex and violence in films, of course, have been an issue of debate for decades. The closer parallel, though, might be smoking.
Smoking on television and in movies has declined over the years, partly thanks to campaigns to drive it off screen. Just this week, the New York state Health Department took out full page ads in The New York Times and The Wall Street Journal encouraging the movie industry to give movies with smoking an R-rating. According to the Motion Picture Association of America rating board, the percentage of films that included smoking dropped from 60 percent to 52 percent from July 2004 to July 2006.
But the romantic portrayals of smoking (think Humphrey Bogart lighting Lauren Bacall’s cigarette) don’t exactly compare to the more utilitarian buckling up. No protagonist ever got the girl by flaunting state seat belt laws. “It’s not so much that people mimicked the behaviour, but because films established that behaviour as very normal and something everybody did,” said Jacobsen.