NUST launches MIRO
Staff Report

ISLAMABAD—Addressing the launching ceremony of its specialized marketing organization under the name of Marketing and Industrial Relations Organization (MIRO) here on Friday, the Rector of National University of Sciences & Technology, Engineer Muhammad Asghar revealed the vision and mission statement of MIRO, 'To transform and restructure the image of NUST through provision of high quality services in line with our core values of innovation, dynamism, proactive-ness, competence and deliverance to our stakeholders and society at large'.
Rector said that NUST has been playing a vital role in equipping the nation with best skills in engineering, management, IT, medical, and other scientific faculties since its charter sixteen years ago. NUST Alumni is now placed prominently in all leading public and private sector organizations. He also announced National University of Sciences and Technology (MUST) has been recognized in the top 500 universities of the world on the basis of excellence in quality education and innovative approach to curriculum that is at par with the international standards. He assured the audience of NUST's commitment to make National University of Science and Technology one of the top universities of the world in the coming years through constant value addition and evolution in teaching methods and introduction of new faculties soon.
The MIRO team led by the Director General Mr. Mansoor Malik, revealed the strategic goals of MIRO that included the launch of new logo which initiates the process of re-branding NUST and making it the number one choice for students, faculty, employers and the corporate locally as well as internationally. Informing about the new campus in Sector H-12 Islamabad, he said that a major area would be allocated to technology incubation, entrepreneurial ventures and a dedicated technology park to simulate and facilitate innovative professionals. Although universities are accustomed to having PR departments, this is the first time in Pakistan; an educational institute has devoted an entire organization to focus on its marketing and public relations. This is a landmark initiative taken by NUST that would infuse healthy competition among academia in Pakistan
Introduction to MIRO
Universities around the world make use of strategic marketing to project their capabilities and image to their stake holders. With the formation of MIRO NUST Becomes Pakistan's pioneer public sector university to have a full fledged organization run under supervision of Marketing specialists to its' credit.
To transform and restructure the image of NUST through provision of high quality services in line with our core values of innovation, dynamism, proactive-ness, competence and deliverance to our stakeholders and society at large.
Miro Mission Statement
MIRO for NUST stands to set industry benchmarks in educational and corporate sector through ensuring maximum value and quality in all our deliverables to our stakeholders and society at large To facilitate NUST by creating exceptional brand equity, credibility, transparency and efficiency in all our policies and procedures. To be a profitable constituent of NUST materializing innovative ideas into lucrative ventures which explore new levels of quality and effectiveness and competence.
Strategic Goals
Re-brand and unveil the new identity (emblem, signature, icon) NUST umbrella brand.
To develop strong, viable and tangible liaison with the corporate sector and academia both locally and on a global level.
To be among the top 100 as compared to the present ranking in the top 500 universities of the world in the coming years.
To facilitate all forums on a national level that value and promote the innovative engine To continuously develop new avenues of business for NUST.