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Enchanted casts $50m Box Office spell
David Germain
LOS ANGELES—Audiences fell under the spell of “Enchanted,” a fairy-tale
romance that debuted as the No. 1 movie and led Hollywood out of its
recent box-office doldrums with solid business over the Thanksgiving
holiday.
Starring Amy Adams as a cartoon princess exiled to real-world Manhattan
by her fiance’s wicked stepmother (Susan Sarandon), Disney’s “Enchanted”
took in $35.3 million over the weekend and $50.05 million since debuting
Wednesday, according to studio estimates Sunday. Sony Screen Gems’
family reunion holiday tale “This Christmas,” whose ensemble cast
includes Delroy Lindo, Regina King, Mekhi Phifer and Idris Elba, opened
at No. 2 with $18.6 million for the weekend and $27.1 million since
Wednesday.
Hollywood had been in a box-office funk this fall, but the two movies
paced the industry to a healthy Thanksgiving, with the top-12 movies
pulling in $218.1 million from Wednesday to Sunday, up 6 percent from
the holiday period last year. “That’s good for an industry that’s been
in a downtrend for almost two months,” said Paul Dergarabedian,
president of box-office tracker Media By Numbers. “Thanksgiving sets the
tone for the rest of the year and the holiday season in general. This
was a key weekend, and it delivered.”
“Enchanted” had the second-best five-day Thanksgiving debut ever, behind
the $80.1 million haul of Disney’s “Toy Story 2.” Disney released all
five of the top-grossing movie debuts over Thanksgiving, with
“Unbreakable,” “A Bug’s Life” and “101 Dalmatians” trailing “Toy Story
2” and “Enchanted.” “It’s a really good place to launch a movie,” said
Chuck Viane, head of distribution for Disney. “When you get a movie as
strong and well-playing as this, it bodes well for us right through the
Christmas holiday.”
Among other new wide releases, 20th Century Fox’s video-game adaptation
“Hitman” debuted at No. 4 with $13 million over the weekend and $21
million since Wednesday. The movie follows the exploits of a genetically
engineered assassin (Timothy Olyphant). The Warner Bros. drama “August
Rush” opened in seventh-place with $9.4 million for the weekend and
$13.3 million since Wednesday. “August Rush” stars Freddie Highmore,
Keri Russell, Jonathan Rhys Meyers and Robin Williams in the tale of an
orphaned musical prodigy seeking his parents.
The Stephen King adaptation “The Mist,” a fright flick distributed by
MGM for the Weinstein Co.’s Dimension Films banner, premiered in
ninth-place with $9.1 million for the weekend and $13 million since
Wednesday. The third King adaptation from director Frank Darabont (“The
Shawshank Redemption” and “The Green Mile”), “The Mist” stars Thomas
Jane, Marcia Gay Harden, Andre Braugher and Toby Jones among residents
trapped in a supermarket after their Maine town is engulfed in a haze
filled with terrifying creatures.
Horror films generally are trashed by critics, but “The Mist” earned
fairly positive reviews, much like Dimension Films’ summer hit “1408,”
also based on a King story. Bob Weinstein, co-founder of the Weinstein
Co., said that could mean a longer shelf life for “The Mist” the same
way that “1408” hung on in theatres. “It just stuck around, and
hopefully, we’ll be around for several weeks,” Weinstein said.
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