Label change renews Trisha Yearwood
John Gerome

NASHVILLE(Tenn)—When Trisha Yearwood signed her first record deal in 1991, there was one route for a country singer who wanted to make a big splash.
“You had to be on a big label and have major distribution,” she recalled recently. Not anymore.
Yearwood parted with MCA Nashville this year and signed with the much smaller independent Big Machine Records. Her first album for the label, “Heaven, Heartache and the Power of Love,” came out Tuesday.
“If you would have told me 15 years ago that I would have gone to a label like Big Machine, I would have said it was a death wish,” she said.
With the new label and the new record, Yearwood feels a little like she did when she released her debut. She recorded it in a month and said she had a blast doing it.
The 43-year-old singer had weathered a number of changes at MCA, and it began to wear on her. She wanted the label to give her more control over her catalog. She wanted it to put more muscle behind her 2005 album “Jasper County.” When her contract came up, she decided to leave.
“The only thing that made me want to stay at MCA was that my catalog was there,” she said. “I wanted a partnership in saying what the cuts are, for instance, on a greatest hits album, or how the artwork is done. Those were the most important things for me rather than more money.
“When it became clear that was not going to happen, I decided to go somewhere else where there’s new energy and new excitement.”
Big Machine Records is part of a wave of independents going toe-to-toe with the major labels on Music Row. It’s only been around for two years, but it’s made inroads with Taylor Swift, Jack Ingram and Danielle Peck. The 17-year-old Swift, in particular, has become one of Nashville’s hottest acts.
Besides the label’s success, Yearwood was comfortable with Big Machine president Scott Borchetta, whom she’s known since she answered phones for Mary Tyler Moore’s MTM Records some 20 years ago.
With Yearwood, Borchetta gets a flagship artist, while Yearwood in turn gets a level of personal attention that would be hard for a major label to match.
“She can pick up the phone at any time and call anyone on the staff,” Borchetta said. “Each artist is their own unique brand, if you will, and they don’t all react the same and they don’t do all the same things. What works for Trisha doesn’t work for Danielle Peck, and vice versa.”
The new album, “Heaven, Heartache and the Power of Love,” captures the exuberance of her fresh start. It’s more uptempo than some of her other discs, and there’s a playfulness in songs like “Cowboys are My Weakness” and the sassy “Nothing’ About You Is Good for Me.”
The first single, the gospel-flavoured title track, has cracked the Top 25.
“This batch of songs just kind of showed up,” she said. “I’m not a songwriter, so it’s hard for me to find those 10 or 12 songs that feel like me. But this time, there they were.”
Yearwood has come a ways since her childhood in Monticello, Ga., where she grew up admiring Linda Ronstadt and Emmylou Harris. After high school she moved to Nashville, where she majored in music business at Belmont University, sang demos and worked as a receptionist.
She made two of the most important contacts of her career in those early years, both of them named Garth: producer Garth Fundis, who went on to produce all her records, and a young Garth Brooks, who pledged to help her any way he could if he ever made it big.
Of course, Brooks did make it big and, true to his word, he invited Yearwood to open his first headlining tour and to sing on his albums.
The two of them married a couple of years ago and live together in Oklahoma. This month, she performed with him at a string of sold-out concerts in Kansas City.