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Global news
agencies boycott Test coverage
BRISBANE—Australia’s Test
cricket season started with a row between Cricket Australia and various
media groups which led to several organisations being locked out of the
Gabba after they refused to agree to new terms demanded by the board.
The world’s top three global news agencies - Agence France-Presse,
Reuters and Associated Press - have suspended all coverage of the season
unless a deal can be agreed. The stand-off also involves Getty Images,
who provide photos to newspapers and websites across the world.
Malcolm Speed, the ICC chief executive, said he hoped the matter would
be resolved amicably. “It’s a very complicated issue,” Speed admitted.
“CA has been firm, based on principles. It’s a sensitive issue. Only
time will tell [how it’s resolved].” In a separate incident, CA
officials were forced to apologise for an “inappropriate comment” that
led to News Limited reporters being ordered not to report on the match.
A resolution over the media accreditation dispute between CA and News
Limited had been agreed in principle shortly before the match was due to
start, but senior management ordered its journalists back to their
offices after a radio interview given by a CA official.
Peter Young, CA’s general manager of corporate affairs, told the ABC
that News Limited’s proposals would transfer money available for
community cricket “into the pockets of [News Limited boss] Rupert
Murdoch”. James Sutherland, CA’s chief executive, apologised and
retracted the comment. “I hope we can resolve current discussions as
soon as possible,” he said, “and get back to the business of staging and
reporting cricket.”
As the players returned to the field after a morning rain break, the
reporters left the footpath outside the ground and at the time News
Limited, which publishes papers including the Australian, the Daily
Telegraph, the Courier-Mail and Herald Sun, had no plans to cover the
match. However, a deal was signed late in the day. The main problem
centres around rights to photographs and the amount of text and data
allowed to be sent from the ground. “It is most regrettable that we are
unable to provide our usual comprehensive coverage of cricket due to
CA’s refusal to extend reasonable accreditation terms to international
agencies,” Pierre Louette, the AFP chairman, said. “The accreditation
terms imposed by CA make it impossible for news agencies to achieve the
impartial and independent coverage that is our core mission.”
Fairfax, which publishes the Sydney Morning Herald and the Age, and
Australian Associated Press, the national news agency, reached agreement
with CA in the lead-up to the match. CA has tightened its regulations
with the emergence of new media and the organisation believes money made
from commercial interests should be shared with the game. “Where cricket
generates commercial value, we believe that some of it should be
available for investment in the future of cricket,” Young said earlier
this week.
The global agencies declined a compromise offer from CA under which they
would pay a license fee to resell photographs, arguing such a charge
would run counter to the fundamental principles of news coverage. “Among
the principles that we will not cede on is that we will not pay to cover
news,” Louette said. The agencies are part of a coalition of more than
30 media organisations set up to oppose CA’s stance and say they will
not “allow CA to have control over the way news is presented”. The
agencies still hope, however, that the latest dispute can be resolved.
“We are ready to continue negotiations with CA and sincerely hope that
we will be able to agree on acceptable conditions that will allow us to
resume normal coverage of Cricket Australia events,” Louette said. A
similar stand-off occurred in the lead-up to the 2007 Rugby World Cup in
France, but the International Rugby Board relaxed its regulations after
photographers who turned up to a major promotional shoot for a sponsor
pointed their cameras at the ground.—Agencies |