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Ticketmaster wins court order Vs. mass purchases
Steve Gorman
LOS ANGELES—Amid an uproar over the huge demand for seats to pop idol
Hannah Montana’s tour, a U.S. federal judge on Monday barred the use of
automated software to make mass ticket purchases from the leading
box-office service Ticketmaster.
U.S. District Court Judge Audrey Collins issued a preliminary injunction
against Pittsburgh-based software maker RMG Technologies, whose computer
programs, Ticketmaster says, have enabled scalpers to gain rapid,
repeated access to its online retail system.
The court order stems from a lawsuit brought against RMG by Ticketmaster,
a unit of IAC/InterActiveCorp, in April, before tickets for the 54-date
Hannah Montana concert tour went on sale.
But abuse of the popular ticket retailing system by brokers and
resellers has grown “more and more brazen” since then, said Joe Freeman,
a lawyer for Ticketmaster.
Ticketmaster says RMG software enables digital scalpers to breach its
Internet box-office system and electronically cut in line ahead of
regular human customers to scoop up large numbers of tickets that can
then be resold at highly inflated prices.
“They’re cheating consumers out of a fair shot at these tickets, and
we’re not going to stand for it anymore,” Freeman said.
The practice has come under investigation by the attorneys general of at
least three states — Missouri, Arkansas and Pennsylvania — who are
looking into whether ticket resellers are violating state consumer
protection laws.
State authorities were reacting in large part to a public outcry over
crushing demand for seats to the upcoming Hannah Montana tour — and
soaring markups of those seats as they showed up for sale in the
secondary ticket market on Web sites like Ticketliquidator.com,
StubHub.com and Gotickets.com.
Hannah Montana is the TV alter ego of 14-year-old Miley Cyrus, daughter
of country singer Billy Ray Cyrus. She plays a teenager living a double
life as a young rock star on the hit Disney Channel cable show. Her TV
character has released two top-selling albums during the past year.
Her “Best of Both Worlds Tour,” which opens October 18 in St. Louis, has
become the hottest show of the year, with average ticket prices rising
to $237 earlier this month, exceeding the going rate for adult acts such
as the Police, Bruce Springsteen and Van Halen. Scalpers and brokers
were reported to be seeking as much as $2,500 to $3,000 for a Hannah
Montana ticket. The starting face value of those tickets for two Los
Angeles-area shows ranged from $26 to $66 a seat, according to
Ticketmaster. Neither RMG executives nor its attorneys were immediately
available for comment on the judge’s ruling.
But a spokesman for San Francisco-based StubHub, a unit of online
auctioneer eBay Inc., has said that insatiable demand, not unscrupulous
behaviour, was driving up prices on the resale market.
Judge Collins’ order bars RMG from “creating, trafficking in,
facilitating the use of or using computer programs or other automatic
devices to circumvent” the copy protection system on Ticketmaster’s Web
site. It also prohibits RMG from using information gained from the
Ticketmaster site to create computer programs designed to evade its copy
protection and regulation systems. |