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Carrie Underwood enjoys fast-moving Ride
Deborah Evans
NASHVILLE—In
a pale blue BCBG Max Azria designer dress and impressively high heels,
Carrie Underwood is the picture-perfect hostess as she graciously chats
with the throng of well-wishers gathered at the Country Music Hall of
Fame to celebrate the multiplatinum success of her debut album, “Some
Hearts.”
Some artists might remain cloistered in a velvet-roped side room during
such events. But Underwood — who in May 2005 became the fourth-season
winner of “American Idol” — seems happy to mingle with the crowd,
thanking radio personnel, retailers, journalists and anyone else who has
played a role in her fairy-tale rise to superstardom. As the 24-year-old
pride of Checotah, Okla., poses for pictures and shakes hands, her
mother, Carole — a retired schoolteacher who still lives in Checotah
with Underwood’s retired paper-mill worker dad, Steve — beams proudly.
Everyone loves the girl next door. And when you’re noting factors that
spurred Underwood’s groundbreaking success, her fresh-faced enthusiasm
and accessible demeanor have proved as beneficial as her powerhouse
vocals. Such qualities were a magnet to the “American Idol” crowd, and
they’ve continued to serve Underwood well as her career has shifted into
high gear.
‘WHEEL’ TURNING
The whirlwind that has become Underwood’s life is about to accelerate
even more as the October 23 release date approaches for her second
album, “Carnival Ride” (19 Recordings/Arista Nashville). Since her
“Idol” victory, Underwood has sold nearly 6 million copies of “Some
Hearts.” But her new album, she feels, is an even stronger reflection of
who she is.
“My favorite line on the whole album pretty much sums up everything that
I’ve been through, and I think everybody could find something in this
particular line: ‘God put us here on this carnival ride/We close our
eyes never knowing where it will take us next,”’ Underwood says of the
tune “Wheel of the World,” which was penned by Hillary Lindsey, Chris
Lindsey and Aimee Mayo. “It’s beautiful and so true. We don’t know what
we’re doing or where we’re headed. We just kind of trust and hope that
whatever ride we’re on in life takes us where we need to go.”
On this particular late August day, Underwood knows where she’s headed —
to Paris for a much-needed vacation. The previous night, she’d performed
a private show for Target in Minneapolis; after chatting with Billboard
about her new disc, she’ll embark on her French adventure.
“I have never been anywhere in that direction before, so I just had a
little bit of time and I figured I better take a vacation before things
get really crazy. I consider myself a pretty uncultured person,” she
says. “If you want to get a taste of culture, I hear France is pretty
nice.”
IN THE BLINK OF AN EYE
In two short years, Underwood’s sweet down-home charm has combined with
a killer set of pipes to transform her into a phenomenon — and one with
a lengthy list of accolades. She’s the Country Music Assn.’s reigning
female vocalist of the year. “Some Hearts” was named the Academy of
Country Music’s 2007 album of the year, and she netted Grammy Awards for
best new artist and best female country vocal performance for “Jesus,
Take the Wheel,” which won best country song. It also won the Gospel
Music Assn.’s award for country recorded song of the year.
Meanwhile, she has become a core artist on country radio and ascended to
superstar status in the eyes of radio programmers and fans, more quickly
than perhaps anyone since fellow Oklahoman Garth Brooks. “Jesus, Take
the Wheel” spent six weeks at No. 1 on Billboard’s Hot Country Songs
chart. Its successor, “Before He Cheats,” topped the chart for five
weeks, followed by “Don’t Forget to Remember Me,” which peaked at No. 2,
and “Wasted,” which hit No. 1 for three weeks. “So Small,” the lead
single from her new album, made Underwood the first female to debut in
Hot Country Songs’ top 20 in 43 years. The single is No. 11 only four
weeks after release.
She’s even had luck on adult contemporary radio, where four singles have
scored, and “Before He Cheats” peaked at No. 7. Its video helped propel
the success of the single and showed a more aggressive and heretofore
unseen side of Underwood’s persona, as she lashed out against an
unfaithful boyfriend’s personal property with a Louisville Slugger. But
while some artists court airplay in another format by altering the
music’s sound, Underwood refused to play that game.
COUNTRY CONVICTIONS
“We started out thinking that (“Before He Cheats”) might be
cool on other radio stations than country music, but we were told flat
out that it was too country — and I’m not willing to change it,” she
says. “Just because it has some fiddle on it, I don’t understand why
other people wouldn’t like it. I didn’t want to take that out to make it
something else.”
Such convictions did nothing to slow down sales. “Some Hearts” sold
315,000 units its first week, making Underwood the highest-debuting new
artist in the country genre since Nielsen SoundScan began tracking
sales. The album spent 27 weeks at No. 1 on Billboard’s Top Country
Albums chart, and has sold 5.9 million units, according to SoundScan. |