PEMRA conducts public hearing for award of Satellite TV license

ISLAMABAD—Pakistan Electronic Medial Regulatory Authority (PEMRA) held a “Public Hearing” for award of Satellite TV licenses to M/s Classes Entertainment (Pvt.) Ltd. (Prime TV Pakistan) Friday at Islamabad.Sector 24(02) of PEMRA Ordinance 2002, ordains Authority to hold public hearing at all provincial capitals as well as at federal capital before granting or refusing any broadcast license. Cross sections of people including stakeholders from electronic and print media attended the session.
Panel of senior PEMRA officials and the representative of prospective licensee addressed various queries of participants during the public hearing. The participants lauded the contribution of PEMRA in promotion of private electronic media regime in the country that has broadened the access of masses to healthy information, education and entertainment. They also hailed the PEMRA for ensuring transparency and good governance in its licensing procedures and appreciated the massive solicitation of public representation in public hearings through print media.
Director General (Technical) PEMRA Dr. Abdul Jabbar told that Prime TV Pakistan once approved would be a pure Pakistani infotainment TV channel and would be available free to air.
He said that it would be another promising addition to private electronic media in country. He said that PEMRA is endeavored to offer level playing field to prospective entrants in this domain as they could flourish under healthy competition that consequently would offer wide variety and quality of channels to viewers in Pakistan.—Online