Gwen Stefani starts making scents
From Samantha Critchell

NEW YORK—Now you can look good and smell good, too. Gwen Stefani is launching a perfume for her L.A.M.B. fashion and accessories line. Stefani says her deal with Coty Inc., announced Wednesday, is a sign that her success with L.A.M.B. (an acronym for Love Angel Music Baby) isn’t fleeting.
“It’s very prestigious as a designer to have a fragrance. It’s a milestone with L.A.M.B., and I don’t want L.A.M.B. to go away. The fragrance makes it feel real, like it’ll be here for a little while,” Stefani said in an interview.
“The whole L.A.M.B. thing is pretty greedy. I’m making it all for me,” she said. “The goal with this fragrance is that I’ll wear it and have endless bottles of it.”
Stefani’s fragrance, which hasn’t yet been named, will debut next fall. Coty also produces fragrances for Vera Wang, Marc Jacobs, Jennifer Lopez and Sarah Jessica Parker.
“Like Gwen’s highly acclaimed L.A.M.B. fashions and accessories, this will be no ordinary perfume,” Catherine Walsh, senior vice president, American Fragrances, Coty Prestige, said in a statement.
“From the packaging to the bottle design to the distinctive scent itself, we will be working very closely with Gwen to ensure that her signature fragrance captures her rare spirit, style and warmth.”
Financial terms of the agreement weren’t disclosed.
L.A.M.B. was created and launched by Stefani, who had made her own clothes for years, in 2003. She teamed with stylist Andrea Lieberman and decided to do her own collection, which has been shown on the runway at New York Fashion Week.
L.A.M.B. also includes handbags, shoes and watches. Creating a signature scent is more like writing music than designing a dress, the 37-year-old singer told the AP, because there really aren’t any conventional limits — like there is for clothing.