Alcatel-Lucent announces new visual identity
By Asghar Ali Mubarak

PARIS – Alcatel-Lucent (Euronext Paris and NYSE: ALU) unveiled the new brand mark that will represent the world’s largest communications supplier. The new brand mark visually signifies the two organizations flowing into each other, demonstrates an embrace of the respective cultures and symbolizes the company’s vision of enriching people’s lives by transforming the way the world communicates.The company’s new logo is a stylized version of an infinity symbol that looks as if it were drawn by hand. Embedded within the symbol is an A and an L. It is both fluid and infinite. The signature color of the new logo is purple, a bold color that symbolizes ambition and is also associated with creativity, wisdom and dignity.
“Our new logo represents the endless possibilities for the future and our commitment to being a strong and enduring ally for our customers around the world,” said Patricia Russo, Chief Executive Officer of Alcatel-Lucent.
“The combined name of Alcatel-Lucent will enable us to capitalize on the strong brand equity that both companies enjoy,” said Serge Tchuruk, Chairman of the Board of Alcatel-Lucent. “In addition, the combined name of Alcatel-Lucent sends a message to our customers that the combined company will provide continuity as well as dynamism,” added Serge Tchuruk.

About Alcatel-Lucent

Alcatel-Lucent (Euronext Paris and NYSE: ALU) provides solutions that enable service providers, enterprises and governments worldwide, to deliver voice, data and video communication services to end-users. As a leader in fixed, mobile and converged broadband networking, IP technologies, applications, and services, Alcatel-Lucent offers the end-to-end solutions that enable compelling communications services for people at home, at work and on the move. With 79,000 employees and operations in more than 130 countries, Alcatel-Lucent is a local partner with global reach. The company has the most experienced global services team in the industry, and one of the largest research, technology and innovation organizations in the telecommunications industry. Alcatel-Lucent achieved proforma combined revenues of Euro 18.6 billion in 2005, and is incorporated in France, with executive offices located in Paris.