The celebrity scramble for Africa From Fran Blandy

JOHANNESBURG—Their star quality may guarantee publicity but the galaxy of celebrities promoting good causes on the world’s poorest continent has left cynics cringing at what has been dubbed the new scramble for Africa.
Ex-Spice Girl Geri Halliwell swapped her famous Union Jack mini-skirt for a demure white blouse this week when she toured maternity wards in Lusaka in her capacity as a goodwill ambassador for the UN children’s fund UNICEF.
The one-time Ginger Spice’s trip to Zambia came hot on the heels of Madonna’s visit to neighbouring Malawi where she was so taken by one resident of an AIDS orphanage that she decided to adopt the 13-month-old boy.
U2 frontman Bono, Hollywood heart-throb George Clooney and rapper Jay-Z represent just a handful of the other stars who have taken a break from their lives of luxury to deliver lectures on how to improve the plight of Africans.
Some charity campaigners insist they are grateful that the stars are prepared to give up their time to generate headlines and pictures.
But others less than impressed with the motives of the film and pop stars who usually return to five-star hotels after their brief brush with squalor.
“We are totally opposed to this patronising attitude of western personalities purporting to be philanthropists,” said Zimbabwe’s Minister of Interactive Affairs Chen Chimutengwende.
“This thing about intervening on behalf of the poor in Africa is all racism clothed in a liberal dress.”
Western show business first started taking a major interest in African affairs back in the early 1980s when former Boomtown Rats singer Bob Geldof organised the Live Aid concerts to alleviate the impact of famine in Ethiopia.
Geldof’s fellow Irishman Bono is now almost as well-known for championing the cause of debt relief as for his pop career. One of his more recent visits took him to the tiny southern African kingdom of Lesotho which has one of the highest rates of AIDS in the world.
Dennis Bailey of CARE Lesotho said Bono’s involvement was a welcome ally in the war against AIDS. “We are very glad when people like Bono come wave a flag on behalf of those we are working with,” he told newsmen.
Bailey acknowledged that the involvement of celebrities may not always be inspired by philanthropy but that should not negate their usefulness.
“Even if it is shameful publicity-seeking, that can also draw attention to issues, even if it is for the wrong reasons. “
The Queen of Pop had insisted her trip to Malawi was a “private visit” but her move to adopt baby David Banda led to a very public debate about whether her fame had enabled her to ride roughshod over the usual custody laws.
Maxwell Matewere, the director of a children’s charity which is contesting an interim adoption order for Madonna, said the apparent generosity of celebrities was rarely as straightforward as it seemed.