‘A new Queen of the fashion world’
By Sadia Malik

ISLAMABAD—Aaminah Haq is the new queen of the fashion world - an almond eyed, bee-stung lipped, bankable blonde who’s clearly having the most fun of all. It’s no surprise that budding artist Salman Toor chose her as his muse for his Andy Warhol-inspired paintings (done in the manner of the pop artist’s famous Marilyn Monroe prints), or that she won this past year’s Lux Style Award for best model. Haq is hard to miss. Her conviction and confidence demand notice. It’s in the way she dominates any picture she is in, in the way she walks down the ramp, in the quite regal proclamations that liven her conversation, and most of all, it’s in her ostensible immunity to most criticism. If you dare, you can disparage her height or looks, but just don’t label her mediocre.
At a funky burnt orange beauty salon in Karachi, we munch on some chocolates she has brought and chat about her career, her new look and her passions in life. Wearing a black ribbed turtleneck and jeans, she’s barefoot and is at home at the salon, just as she is behind a camera. Very un-diva like at the moment, she puts her feet up and relaxes.Despite a hectic work and social schedule, she’s on time.
“I am very particular about being on time because if I don’t value other people’s time, how will they value mine?” She states firmly. “If I don’t take this all seriously, why would anyone else?”
And Haq takes her work very seriously. Even when she won the coveted award for best model last year, it only made her determined to work harder.