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BCCI eyeing ICC's global rights
Mumbai: The Board of Control for Cricket in India is exploring the
possibility of buying the rights for International Cricket Council's (ICC)
global events for the next seven years.
The ICC's current 0 million seven-year deal ends with next year's World
Cup in West Indies and world cricket's ruling body began last week
negotiating new sponsorship until 2015.
"We have written to the ICC expressing our interest," BCCI secretary
Niranjan Shah said on Monday. ICC's global events for the period 2007-15
include two World Cups, the first of which in 2011 is to be hosted by
the sub-continent.
The BCCI signed its own media rights contract worth 2 million in
February, making it one of the world's richest cricket bodies and the
country the game's commercial centre. It expects revenue from all its
rights deals to top billion over the next four years.
No cricket board has previously bid for the governing body's global
rights but the BCCI feels that as co-host of the 2011 World Cup it will
be in the best position to generate maximum revenue.
The BCCI is meeting on Tuesday to discuss the ICC's mandatory agreement
for participation in global events that it had declined to sign unless
certain clauses were amended.
India's endorsement-rich players were at the centre of a major contract
row before the 2003 World Cup, arising from the conflicting interests of
official tournament sponsors and the team's personal ones. They finally
signed an amended contract and were allowed to play. —Agencies |