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Vivendi to buy BMG, settles Napster claims
By Jeffrey Goldfarb
LONDON—Vivendi's Universal Music, the world's largest seller of recorded
music, is vaulting to the top spot in music publishing, too, after
agreeing to buy BMG Music Publishing for 1.63 billion euros ($2.1
billion).
German media conglomerate Bertelsmann AG, BMG Music Publishing's parent
company, also said on Wednesday it would pay Vivendi $60 million to
settle litigation related to financing it once provided to file-sharing
service Napster.
Vivendi, the French media and telecoms group, topped offers from six
other bidders for BMG Music Publishing, which owns the rights to
thousands of songs, including ones by Coldplay, Christina Aguilera and
Barry Manilow.
It had been seen as a frontrunner in the auction since it was tipped
Bertelsmann would sell BMG earlier this year. Other bidders included
Warner Music Group and a team that included media conglomerate Viacom
Inc. and private equity firm Apollo, sources familiar with the situation
said.
Publishers have been increasingly coveted by investors because they are
partly shielded by many of the piracy issues that have rattled the music
industry. In addition to generating revenue when CDs or downloads are
sold, music publishers make money by licensing songs to be performed
live and for use in films and television shows.
"The acquisition of BMG Music Publishing is a unique opportunity to grow
our music publishing business and enhance the value of Universal Music
Group at a time when the music market is improving, supported by
technological innovations and digital sales," Vivendi Chief Executive
Jean-Bernard Levy said.
Vivendi's shares were down 0.2 percent to 27.10 euros at 1024 GMT. The
company was advised by Merrill Lynch on the deal.
Bertelsmann, which is selling its music publishing arm to help fund the
4.5 billion euro buyback of a minority stake in the company, said the
agreement would increase its net income by about 1 billion euros.
BMG, the world's third-largest music publishing company, had 2005
revenue of 371 million euros, accounting for about 2 percent of
Bertelsmann's total.
The deal price represents about a 9.6 multiple on BMG's net publishers
share (NPS) of 170 million euros. NPS, which measures the amount of
royalties retained by a publisher, is the sector's most closely watched
cashflow figure.
The multiple is lower than has been paid for other music publishers,
although previous deals have been for much smaller companies such as
Acuff-Rose and DreamWorks. Also, under copyright laws more songs are
reverting back to songwriters or their heirs, reducing the future
earnings of many catalogs.
The BMG deal has been approved by the boards of both companies and is
likely to be reviewed by competition authorities in both the United
States and Europe.
Bertelsmann, which was advised by Citigroup and J.P. Morgan, said it
expected to be paid by the end of the year. It had said in July that it
would not bear any anti-trust risk from the sale, but declined to
comment on the subject on Wednesday.
A European court this summer annulled 2004 EU approval of the merger
that created Sony BMG, a recorded music joint venture between Sony Music
and Bertelsmann's BMG, creating uncertainty about how much consolidation
will be allowed in the industry.
"In the ordinary course of things there shouldn't be any competition
concerns, but because it's music, the Commission has to look carefully
at these cases," said another person familiar with the situation who
asked not to be identified.
"There is a strange aura about this one," the source added. "This will
be tricky."
A fresh review of the Sony BMG case by European competition authorities
is also likely to run concurrently with the scrutiny of the BMG Music
Publishing deal.
The EU said it would look carefully at the BMG Music Publishing deal if
it was notified.
Meanwhile, the Napster settlement ends one piece of three-year-old
litigation against Bertelsmann, which is being sued by various music
companies for allegedly contributing to copyright infringements by
granting loans to Napster, thus enabling it to survive longer than it
otherwise would have.
After it launched in 1999 and became the first widely used peer-to-peer
service, Napster almost single-handedly forced the music industry to
revamp its business model when millions of consumers started swapping
songs instead of paying for them.
It was eventually shut down by the courts, but was later reborn as a
legal music service as the industry began to embrace the file-sharing
technology behind Napster and others.
Bertelsmann said it was not admitting any liability as part of the
settlement.
"We believe the resolution is a fair one to both parties," Bertelsmann
Chief Financial Officer Thomas Rabe said. |