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Fans and
artists hit by concert scams
From Ayala Ben-Yehuda
LOS ANGELES—Music superstars rarely make it to Hardeeville, S.C.
So last month, local music fan Richard Martinez gladly forked over $100
at the door for a concert by reggaeton star Daddy Yankee, a leading
light in the Latin music subgenre.
But after a three-hour wait, Daddy Yankee was nowhere in sight. Martinez
and other witnesses say a woman selling tickets then got into what she
claimed was the rapper's limousine and screeched out of the parking lot
with the money.
When the hundreds of fans in attendance caught on to the scam, all hell
broke loose. "They were about to burn the club down. They started
throwing bricks, glass, everything at the club," Martinez says.
That melee followed one of the latest alleged scams reported to law
enforcement by management for Daddy Yankee, who is not currently on
tour. Bergen County, N.J.-based prosecutor John Molinelli has issued an
arrest warrant for a suspect -- believed to be in the Dominican Republic
-- who received a wire transfer of $100,000 to produce Daddy Yankee for
a recent concert in New Jersey.
"They're definitely allegations against the same person," Molinelli
says, referring to a possible connection among incidents in South
Carolina, New Jersey and three other locations.
A statement on Daddy Yankee's Web site provides an e-mail address for
fans to report suspected fraud. "Every day there are new scams," Yankee
publicist Mayna Nevarez says. In October, says Nevarez, investors for a
Daddy Yankee date in New York were ripped off for $75,000; more
recently, a San Antonio investor called before sending money to Daddy
Yankee management for a non-existent concert.
Unlike in Latin pop and regional Mexican, which have longer touring
histories and more established relationships between venues, management
and promoters looking to make money on reggaeton concerts often
literally don't know who they're dealing with, Nevarez and others say.
In the South Carolina case, the club owner and the president of the
local Spanish-language radio station say they were shown a performance
contract that turned out to be fake. "They really did a number on us,"
says Esperanza Ebersole of Radio Sol, which ran promos for the Daddy
Yankee show in exchange for a promised cut of ticket sales. "And we got
nothing."
Veteran promoter Henry Cardenas says inexperienced people looking to
cash in on the Yankee juggernaut are easy victims. "We work with a lot
of managers and agencies. Before we get into one of these deals, we do
our homework," says Cardenas, who is handling the Yankee tour starting
next March.
The difference between a legitimate booking and a fake one can be a bit
slippery. Javier Perez, who manages up-and-coming reggaeton act Alexis &
Fido, says promoters often jump the gun and advertise a show lineup
before all the deals have closed.
"It happens all the time. You'll see 10 artists being announced, and
three show up," Perez says. He recalls a promoter trying to lure him
into booking Alexis & Fido on the promise of a bigger act's
participation -- even when the supposed headliner was not scheduled to
perform.
For now there are no plans to assuage disgruntled Daddy Yankee fans with
a South Carolina concert. "I know it's not his fault, but it would be
nice," Ebersole says. "Not for free, (but) maybe half price." |