Kate Moss virginized

Apparently, a drug-fueled scandal was the best thing to happen to Kate Moss. Vilified in September when Britain's Daily Mirror printed photos that seemed to depict her snorting cocaine, and forced into rehab, the Teflon-coated catwalker, 31, is now more popular than ever.
On Friday, Moss inked a deal to front a new U.K.-based TV campaign for Virgin Mobile that will make light of her fall from grace.
"Kate Moss is an icon," James Kydd, brand director of Virgin Mobile, said in a statement. "We are thrilled that she has agreed to appear in our latest commercial."
Back when the scandal first broke, luxury purveyors, like Chanel and H&M, couldn't drop Moss fast enough, canceling million-dollar contracts for fear they'd be perceived by customers as condoning bad behavior--even though such companies played a role in cultivating Moss' heroin chic image throughout the '90s.
But after going through the requisite PR program--apologizing publicly to "all the people I have let down," dumping bad-boy rocker beau Pete Doherty (who costarred in the cocaine scandal), and checking in for a month of treatment at an Arizona clinic through October--Moss has been keeping plenty busy. In November, she posed for Italian designer Roberto Cavalli, appeared in the 2006 Pirelli calendar and struck deals with Rimmel cosmetics and the French label Longchamp. Burberry, which nixed a fall campaign featuring Moss after the scandal, has issued a statement saying said talk of her being permanently dumped by the company was "nonsense." —Agencies