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New wave of
teen talent energizes R&B scene
Gail Mitchell
LOS
ANGELES—Is Chris Brown the next Usher? His Jive Records label certainly
hopes so, as it watches the vibrant 16-year-old R&B newcomer scamper up
the charts with his debut single, “Run It!” And Jive is not the only
label investing in R&B/hip-hop’s future with a new wave of teen talent.
Kicking in this summer were Teairra Mari and Rihanna, both 17. Their Def
Jam albums debuted at No. 5 and No. 10, respectively, on the Billboard
200 chart. Coming in 2006 are Jibbs on A&M, Tiffany Evans on
Columbia/Sony Urban Music and Jessika Quynn on Virgin. And Mishon’s
Dynasty debut was released in August via Southern Music Distribution.
“This industry goes in cycles,” says Carlos Adams, rap/soul product
manager for Virgin Megastore in Los Angeles. “And it looks like we’re
back on the teen kick.” Contemporary gospel is also getting into the
teen spirit. Najiyah is the 12-year-old protegee of former Labelle
member Nona Hendryx. Her debut, “It’s Just Me,” will come out October 25
on the Hendryx-co-founded Rhythmbank Entertainment. A&M has signed its
own 12-year-old, inspirational singer/songwriter Spensha, whose first
album will come out in early 2006.
TEEN DU JOUR?
Back on the R&B/hip-hop front, Brown steps up to the podium as teen of
the moment. Considering his singing and dancing ability, looks and
personality, it is not hard to see why Brown draws comparisons to Usher.
The uptempo “Run It!” comes armed with the requisite infectious beat and
catchy hook. It is currently No. 2 on the Billboard Hot 100. Brown is
crisscrossing the country in advance of his self-titled album’s November
29 release.
Teen acts are certainly not a new phenomenon in R&B/hip-hop. Ciara, JoJo
and boy group B5 are among the most recent entries. They join a long
list of predecessors that includes, of course, Michael Jackson, as well
as Usher, Bow Wow, Tevin Campbell, Kris Kross, Aaliyah, B2K and Mario.
Along the way, though, the path from teen to adult mainstay is littered
with many who did not make it past a first single. |